Why radio advertising?
Even though competitors like to portray radio as an aging technology, the reality is radio advertising remains an effective tool for reaching consumers in today's fragmented media landscape. Extensive research by the Radio Advertising Bureau reveals a robust weekly audience of radio listeners.
Over 92 percent of Americans age 12 and up listen to radio each week, creating an audience of over 235 million listeners. Among 12- to 17-year-olds, who are perceived as not listening to the radio, nearly 90 percent listen weekly.
Where Do They Listen?
The majority of radio listening occurs in cars, with 73 percent of adults age 18 and up listening while driving on a typical weekday. The second most popular location for listening is at home. The number of people listening to commercial radio online now includes nearly 20 percent of the people who listen each week.
What Are They Listening To?
There are over 10,000 commercial radio stations in the
Major brands such as Verizon, Home Depot, Walt Disney and Burger King are among the top 20 largest radio advertisers. The largest advertising categories for radio include retail, automotive, insurance, restaurants and financial institutions.
How Much Do They Spend?
Radio advertising revenue exceeded $19 million in 2008, and over $13 million came from local businesses.
Why Lakeland Broadcasting Company?
Advertising on our stations can help your business do more business! It's really quite simple - the more people you invite to do business with you, the more potential customers you'll attract.
We're often asked "how much does it cost to advertise on the radio?" That's like asking "how much does it cost to build a house?" It depends. How many bedrooms do you need? Do you want a fireplace? Tile floors or carpet? A carport or a 2-car garage?
Like building a house, many factors go into determining the cost of radio advertising. How many ads per day? 30-second or 60-second ads? How many times per day do you want to run them? For how long?
In reality, a properly done radio ad campaign does not cost you money - it makes you money!
At Lakeland Broadcasting Company, we're in business to help you do more business! Call us for a free no obligation consultation and let's talk about how to increase your sales and profits with radio and web advertising!
Contact a sales consultant at (320) 235-1340